Sherif Morgan

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Do you make it look easy?

December 18, 2010 By Sherif Morgan Leave a Comment

When you interact with someone who makes his/her business look easy, they did not wing it. Likely, they spent hours, weeks, and years (behind the scenes) modifying and improving their approach to doing business.

Behind the scenes, people who are successful work hard on getting better. They think, evaluate, and plan their business approaches. Over time, they think critically about their progress, reflect on their experiences, and re-evaluate their strategies.

In other words, they practice and improve to become the best. As a result, they make it look easy.

Have you ever heard of the 10,000 Hours Rule?

It has been described by Seth Godin and written about by Malcolm Gladwell in Outliers (great book by the way), and others. In simple terms, most remarkable people spend about 10,000 hours doing something before they become the best at it.

I do not know who said the following quote, but it perfectly characterizes the essence of this blog post:

“Champions don’t become champions in the ring – they are merely recognized there.”

When you succeed in the “ring” of life or business consistently, generally, it is not because of chance or luck, but rather because you prepared well.

Many factors (including genetics) predispose individuals to certain qualities. However, people are not born awesome public speakers, skilled artists, landscapers, or website developers. They work at it when no one is watching, until they become the best.

Behind the scenes, when no one is watching, are you working hard to improve, become the best, and make it look easy?

Filed Under: Business

Lesson from Starbucks

May 27, 2007 By Sherif Morgan Leave a Comment

From a business standpoint, there is a lot that can be learned from the Seattle-based chain. One of these great lessons is how this company grew despite the fact that they have not spent much on advertising. They rely on their brand awareness, which is associated with high quality coffee drinks, a higher quality customer service and experience, and, as a consequence, customer loyalty.

Personally, I have never been helped by a “grumpy” Starbucks barista. Have you? On the flip side, I have consistently heard that Starbucks is an awesome company to work for, because it treats employees well, values them highly, and treats them like partners instead of just disposable employees.

Beyond a doubt, the way Starbucks treats its employees leads to happy employees and a positive customer service experience. As Mark Henricks concludes his forward to the February 2007 issue of Entrepreneur, “effort made to create happy and motivated employees creates happy and loyal customers.”

Filed Under: Business

Being An Impact Player

May 4, 2007 By Sherif Morgan Leave a Comment

It is quite an amazing feeling when you come up with a novel idea, then you realize that a successful established company is pursuing the same idea. While it may sound discouraging or you may feel “scooped”, I think it is very rewarding when you feel that you came up with the same idea… or that the idea you generated is of the same caliber as an idea generated by successful industry leaders.

Which makes me think… there are two kinds of people: innocent bystanders/observers and there are impact players. Impact players do things, come up with ideas, start new ventures that others (bystanders/observers) read about. Generally speaking, entrepreneurs are impact players, because they try to capitalize on (their) existing knowledge to develop a new context, market, product, or service.

Are you an impact player? Do you act like one?

Filed Under: Business, Grad School, Leadership, Science

Competition Is Good!

May 4, 2007 By Sherif Morgan Leave a Comment

I am almost done with my third year of my PhD program. Even though I am done with my courses, I decided to take a class titled “Entrepreneurship For Scientists”, which is a seminar style where every week a speaker (entrepreneur, CEO, or industry leader) comes in to present. As part of the class, we had to work in groups of 4 throughout the semester and write a business plan for a company that revolves around a science-based innovation.

My group decided to design a genetic test that would identify an individual’s risk of developing heart disease. We worked hard throughout the semester to research the validity of the science, but mainly focusing on the market research, the technologies we would use, and how the process would work. According to our conservative projections, in year 5, we would be generating a profit of $25M.

We gave a 15 minute talk on Wednesday (May 2nd) to an audience of business leaders, VCs, and angels. It was very well received. Even though it was an academic exercise, our group is toying with the idea of launching.

Anyway, the day after our presentation (Thursday, May 3rd), Brian Williams in the NBC Nightly News reports that scientists have discovered a DNA mutation that can predispose individuals of a higher risk of heart attacks. In addition, there was an article published in MSNBC.com, which indicates that a company are pursuing developing a test that identifies people risk of heart disease.

While at first, I thought that we got “scooped” – I began to think back to our presentation, particularly the part where we mentioned that we welcome competition. Since this is a huge market, another company that would be raising awareness for our market is definitely a good thing. It can be of particular benefit if the competition is well-established, because the smaller company can piggy-back on the wave of marketing and raised awareness that the established company generates. On the other hand, it may become detrimental, since the established company can outdo the smaller company at everything they try to excel. There is a fine and strategic line that needs to be planned to capitalize on the efforts done by the established company, without arousing their “threat sensors”.

Our goal, if we launch, then is to excel and beat our competition by either the quality of our test and process, cost, or a combination, so we would gain a larger market share. Indeed, the price we set for our kit is much lower than our competition, and our test is more scientifically robust.

Now, the $25 million question is… Should We Launch?

Filed Under: Business, Science

Breakfast with Karl Eller

April 25, 2007 By Sherif Morgan Leave a Comment

Karl Eller is an incredible business individual, who has been inducted in the Advertising Hall of Fame by the American Advertising Federation in March of 2004.

Last Friday (April 20th, 2007) I have a very unique and amazing opportunity to have breakfast with Karl Eller (a world-renowned CEO and entrepreneur) along with 10 other individuals at the University of Arizona.

Over breakfast, Mr. Eller shared some of his childhood stories that prepared and set him on the right path to become a successful entrepreneur. He talked about work ethic, discipline, and integrity. He could not emphasize more the importance of integrity, as it has helped him recover from a crisis that followed his CEO-ship of Circle K. It was a very inspiring story! His year-old book Integrity Is All You Got captures his strong belief of the significance of integrity to the success of any entrepreneur, or any individual, for that matter.

I kindly asked him to autograph my copy of his book, and he gladly accepted. It was a pleasure and inspiration to meet him.

Thanks Alaina for arranging the opportunity to have breakfast with Karl Eller.

Filed Under: Business

Wow!

April 21, 2007 By Sherif Morgan Leave a Comment

I had a pretty unique couple of days. On Thursday (April 19) and Friday (April 20), I met two very incredible, world-renowned individuals:

– Alfred Knudson. We had dinner on Thursday and lunch on Friday.

– Karl Eller. Had an intimate breakfast on Friday morning.

In the next day or two, I will add more blog entries to talk about my experiences talking with these amazing individuals.

Filed Under: Business, Grad School, Science

Intersection Between Business and Science

April 12, 2007 By Sherif Morgan Leave a Comment

A few days ago, I had the opportunity to participate as “Scientific Facilitator” in the “Exploring the Entrepreneurial Dimensions of Science and Technology” workshop, which was conducted at the McGuire Entrepreneurship Program at the University of Arizona.

The purpose of the workshop was to familiarize the incoming students into the entrepreneurship program with some of the issues, concerns, and questions they should consider when working in the development of an emerging technology-based venture. Essentially, the workshop allowed the entrepreneurship students to realize that collaborating with scientists on high-tech ventures is, not only feasible, but within their reach.

These ambitious entrepreneurship students are expected to partner with other students and take an idea from conception all the way to a business plan. Those who are interested in biotechnology and drug discovery projects will likely work with a patented idea developed by a University of Arizona faculty member to generate a business plan that can be presented to angels or venture capitalists for funding. Alternatively, these students can start from scratch on an idea or a project that reflects their own knowledge or research interests.

Throughout all the years I have been involved in scientific research, I have been always encouraged to establish mutually beneficial collaborations with other scientists. Recently, however, the importance of another level of mutually beneficial collaboration has been strongly emphasized. It is crucial for scientists, who would like to translate their research from the lab into the marketplace as a drug or an invention, to seek out and rely on those who understand the business to help them develop their scientific ideas and patents into successful companies.

Filed Under: Business

What is this blog?

April 7, 2007 By Sherif Morgan Leave a Comment

I hope that I represent a fresh perspective…

I am a 4th year Cancer Biology PhD Candidate at the University of Arizona and an entrepreneur.

This blog will be dedicated to reflecting upon the interactions and conflicts between my experiences in graduate school and academia, on the one hand, and my entrepreneurial drive on the other. I will discuss my observations that stem from the interactions between my entrepreneurial spirit and my experiences as a graduate student in academic research.

It is my goal that as I synthesize and reflect upon my experiences and observations, I would grow as an individual and as an entrepreneur.

Filed Under: Business, Entrepreneur, Grad School, Science

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