From a business standpoint, there is a lot that can be learned from the Seattle-based chain. One of these great lessons is how this company grew despite the fact that they have not spent much on advertising. They rely on their brand awareness, which is associated with high quality coffee drinks, a higher quality customer service and experience, and, as a consequence, customer loyalty.
Personally, I have never been helped by a “grumpy” Starbucks barista. Have you? On the flip side, I have consistently heard that Starbucks is an awesome company to work for, because it treats employees well, values them highly, and treats them like partners instead of just disposable employees.
Beyond a doubt, the way Starbucks treats its employees leads to happy employees and a positive customer service experience. As Mark Henricks concludes his forward to the February 2007 issue of Entrepreneur, “effort made to create happy and motivated employees creates happy and loyal customers.”
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